All Alpina “family” members – the “Alpinists” – are united by a common aim. They seek performance and progress when facing a challenge in extremely demanding environments. They successfully accomplish their missions by applying the “Alpinist” principles:


We only associate with friends and partners that – like us – truly share, live and work according to these principles, and we hope that any person who adheres to them, and wishes to promote them, will one day decide to wear an Alpina watch, thereby becoming an “Alpinist”.

That our Ambassadors are Alpine skiers, snowboarders, free riders, ice-skaters, divers, adventurers, or skipper, they all share our values, care about the Outdoor environment and best represent the Alpinist attitude!

Take a moment to learn more about them and follow them along their different worldwide competitions, events or adventures.


Charlotte started skiing at the age of two on the slopes of Villars and then began her career at the Ski Club before joining the NLZ’s Team. Her specialty is slalom skiing which has always been a passion for her and she enjoys the rush that this sport offers. Today Charlotte is a National athlete and a proud member of the Swiss-Ski Federation in the hopes of becoming one of the best skiers in the world. She started competing in the Junior World Championships in 2015 where she reached an impressive 4th place and most recently, she made 9th place in the 2015 World Cup in Aspen, USA. After another difficult injury in 2016, and a long rehabilitation, Charlotte is eager to get back her top-level in FIS WorldCup.


Hugo is a 20-year-old freerider from Serre-Chevalier who started off with downhill skiing. Upon turning sixteen, he began soul-searching and realised that he felt a yearning for wider, open spaces and a new challenge. He decided to try his hand at freeride skiing, and joined the Freeski Academy at Les Arcs. He trained tirelessly, pouring heart and soul into honing the tough, competitive mindset this sport requires, doing everything in his power to reach the standard set by the very best riders in his age group – despite a handful of injuries and forced rest periods. In 2017, he finished joint-first in the Freeride Junior Tour’s Europe/Oceania division, before scooping up first place at the French Freeride Junior Les Arcs 3, another first-place medal at the Nendaz Freeride Junior 3, and finishing second in the Freeride Junior Verbier 3. In 2019, Hugo came fourth at the Freeride World Qualifier, and now has his sights set on winning himself a ticket to the Freeride World Tour for the 2020 season. Hugo may still be a young up-and-coming athlete, but he is most definitely a rising star destined to join the greats.


Born and raised in Geneva in Switzerland. After completing his studies, Jim consecrated the great Majority of his time practicing his sport, hundreds of hours of training spent in sports halls or ice rinks. After 9 years of racing, He participates in over 35 races and he’s more than motivated to repeat for a new season. The Ice Cross Downhill sport made its debut in January 2001 in Stockholm. With their ice skates, the athletes hurtle down the icy slopes, strewn with obstacles of all kinds, with the only goal being to be first on the finish line. This sport is a symbiosis between Skicross and ice skating. The races are held throughout Europe and North America.


23-year-old Juliette hails from the Vallée de l’Ubaye in the southern Alps region, and is now based in Chamonix. Having learnt to ski at an incredibly young age, she always knew she wanted to become a professional skier, and initially focused on downhill skiing. After a good few years competing, she found herself drawn to freeriding. Having set her sights on the Freeride World Tour, the road that lay ahead was a long and twisting one for Juliette: but this born competitor never gave up on her dream of making it to the holy grail of freeriding. She kick-started her first real season as a freeriding competitor in 2016, and much to her surprise and delight, she came second in the European rankings. With her head spinning from her success, the following year she aimed higher than ever before – only to find herself held back by a misfortune double injury that put her out of action for a year. In 2018, she was back – this time stronger than ever before. She came first in the Freeride World Qualifier, snagging herself a ticket to 2019’s Freeride World Tour. At her first FWT season, she glided in to a respectable seventh place in the overall rankings, hinting at a fantastic 2020 season to come.


Yann Scussel, is born in 2000 in Geneva, Switzerland. He quickly became passionate about sports, including water sports such as swimming and water polo, which he practiced at a high level for years. Water has become its element; even some days he is more under water than outside! With his parents, he also had the chance to travel, which gave him the taste of adventure, exploration and nature. Diving is a way for Yann to explore incredible sites and meet fascinating animals. In 2018, he participated to a project in Fiji Islands within the Shark Conservation Project (SCP). Despite his young age, this young adventurer of modern times aims to be able to explore the world and carry out projects that have never been attempted before. Inspired by adventurers like Mike Horn, Yann trains hard every day to prepare for his future “extreme” projects and realize his dreams.


Born in the Belleville Valley in 1989, this young man has Ski Cross in his blood. This is the story of a skier, born into a Franco-Swiss family with a strong background in skiing. “As a child, he was already a leader with a strong character. He was sensitive, gifted and a bit cheeky at school” according to one of his trainers from Val Thorens. “We knew he would become a great skier, although at the time we thought it would be in Alpine skiing”. In 2009, at the age of 20, he switched from Alpine skiing to Ski Cross, and in no time was a convert. World Ski Cross Champion 2014, Gold medalist at the Olympic Games in Sotchi, Jean-Fred finished 2nd in the World Ski Cross Championship last winter, and he is ready this winter to go back to his Top-leader position.


Robin Buffet alias Bobby (his nickname) was born in Annecy. The young alpine skier of La Clusaz won the 2016 European Slalom Cup. Robin is not one of those born in a large family of competitors. He led his way alone, by perseverance and hard work. Passionate about winter sports and speed, he is also extremely calm and thoughtful.


Coming from Morzine-France, Tristan started the sport by practicing ice hockey and skiing in competition until the age of 14. Then, he devoted himself entirely to the Hockey by evolving in the Junior Team of Geneva-Servette. He practises in parallel various sports such as mountain biking, freestyle skiing, skateboarding…
His Ice Cross Downhill career began in Lausanne in 2013 after achieving the best time in Swiss national selections. He is now part of the World Top 5 of the discipline.
With a degree in Mechanical Design in his pocket, he now devotes himself entirely to his athletic career to win in the world’s skating elite.


French alpine skier, skier-cross, snowboarder, free rider, base jumper and surfer, Enak Gavaggio simply loves anything which enables him to slide.
Born on May 4th, 1976, Enak is known and appreciated both by his peers – for his carrier results and strong personality – and by the younger generation for his Rancho WebShow series. Nowadays a famous and influent face in the French Mountain Industry, he is the only one who is so admired by any kind of winter sports athlete.
Enak started to ski at 8 years old and his career’s hit list could make most people blush: 7 skier-cross medals at the X-Games, 5x skier-cross WORLD CUP WINNER, 5 medals at the World Championship, and a 4th and 5th place at the Freeride World Tour Championship. His professional career as athlete will end in 2010 at the Vancouver Winter Olympics. Since 2014, Enak has played the well-known role of “Rancho”, a staggered vintage character in a skiing universe themed web show.


Nelly was introduced to the world of alpine skiing at the age of 3, by her father, a ski instructor. Since her very first races in 2000, her parents have been very supportive throughout her career. She quickly grew a passion for snowboarding and swapped her skis for a snowboard. In research of new sensations, snowboard cross became her official discipline. Nelly practices her sport rigorously within the French National Team, in an atmosphere she calls “funformance”, in her words, a happy medium between fun and performance. It’s not surprising once you get to know her outgoing personality. She is part of today’s top world female elite of snowboard cross. As an engaged and dedicated personality, Nelly is committed to reaching podiums. Her innate physical and tactical qualities quickly propelled her to the top of the rankings. Three times Olympic Games participant in 2010, 2014 and 2018, vice-world Champion in 2011 and 2015, Nelly made a sensational season in 2015 by claiming the famous crystal globe in her discipline. Last 2017-2018 season, Nelly finished #3 in the FIS Worldcup Snowboardcross ranking.


French athlete Victor made his snowboarding competition début early on, kicking off with boardercross and freestyle. Passionate and committed, Victor emerged as the French Junior Champion in boardercross, slopestyle and halfpipe. At the tender age of eighteen, he was ranked fourth in the World Cup. Despite these successes, he found himself torn by another dream: to make films. He soon decided to follow his heart, and turned his attentions to filming. Thanks to his new-found medium Victor thrived, and began expressing his passion for freestyle and adventure. He was voted Best French Rider in 2012, 2013 and 2014, and named Rider of the Year 2015 by Snowboarder magazine. In 2019, he set himself a fresh challenge: to take part in the Freeride World Tour for the very first time. Having always been an ardent advocate of reinvention, progression and pushing at your personal boundaries, Victor came top of the overall rankings at the FWT, securing the World Champion title in his category. As well as excelling in his discipline, Victor is a multi-faceted athlete who also loves freestyle snowboarding, rock-climbing and paragliding – sometimes all at the same time!


Victor Muffat-Jeandet (born 5 March 1989) is a French World Cup alpine ski racer.
Born in Aix-les-Bains, Savoie in France, Muffat-Jeandet made his World Cup debut in February 2009 in Kranjska Gora, Slovenia. He achieved his first podium in 2015, a runner-up finish in a super combined at Wengen, Switzerland. He also participated at the 2013 World Championships and 2015 World Championships. 2018 offered him his first participation to the Olympic Games in PyeongChang, where he earned his first medal, a Bronze, in the Alpine combined. He also made his first place in World Cup’s combined in Wengen. Rigorous, perseverant and perfectionist, he likes the work well done. He is highly demanding with himself and these requirements are bearing fruits season after season.


Nastasia Noens, born September 12, 1988 in Nice, is a French alpine skier, specialized in the slalom discipline. Bronze medalist in slalom at the 2008 World Junior Championships, she has climbed twice on a World Cup slalom podium with a third place in Flachau in January 2011 and Bormio in January 2014, the only French rider to achieve this performance since 2010, finally she took part in the Olympic Games of 2010. Nastasia evolves almost permanently in the Top 30 in Slalom discipline and prepared really hard last Summer in order to achieve more regularly the Top 10 of the Best Slalom skiers of the WorldCup.


Born in 1985, in Echirolles, France, Irene started skiing at a young age with her father. Ever since she dreamed of being a Ski Champion. Dreams do come true. Irene started her World cup carrier in 2007 and since then, she regularly performed every season in the Top 10 ranking of Slalom and Giant Slalom races. About to start her 12th consecutive years on the FIS World cup circuit, Irene is still strongly driven by passion and perseverance. Her adventurous competitive nature brings Alpina’s DNA to life and highlights her commitment to training hard daily in order to reach the 1st place in major competitions. Next, to her strong athletic performance, the charming skier is also well known for her outgoing personality. She embodies the brand’s emblematic Alpine spirit.


Luca is an Italian World Cup Alpine ski racer. Born in Cles in Italy, Luca joined in 2008 the team of Torino and won the gold medal at the Italian Junior Championship, which enabled him to join the Italian National Team. In 2009, he graduated from Sportoberschule Malles and became part of the Fiamme Gialle (the sport section of the Italian force). At this time, he could turn his passion into a real job. In 2011, he started his first world cup race. Three years later, Luca participated to the Olympic Games in Sochi and scored the best Italian result with its eleventh place. Luca De Aliprandini is a great skier that trains a lot to be part of the best world skier in the world.


Considered a role model in the universe of freeride, Markus Eder is a 29-year-old skier from South Tyrol, Italy. Having made his debut as a ski racer, he was bound to be attracted by the creativity and fun freestyle skiing had to offer and began to focus on this discipline in 2005. As a park skier, Markus Eder won the Nine Knights in 2010, in the SFR Freestyle Tour in 2011 and competed in the 2014 Winter Olympics in Sochi, Russia (15th in qualifications).
In 2011, Markus Eder took part in a backcountry competition for the first time. His vision to stand out among his freeride competitors was based on the reinterpretation of steep lines using his freestyle background as an advantage. Markus won the World Heli Challenge in 2012 and took second overall in 2018 Freeride World Tour before being crowned Freeride World Tour Champion in 2019, the most prestigious title a big-mountain rider could earn.
Markus Eder starring in five Matchstick Productions (MSP Films) films from 2014 to 2018 became another turning point in his career, giving him the opportunity to demonstrate his technical prowess on the Far North steep lines. In 2020, Markus decided to step back from competitive skiing to focus on a personal project.


Sébastien started skiing at five years old in a tiny ski resort close to Lake Geneva on the French side. For 12 years he skied and trained in ski racing all the way to the FIS circuit. Understanding he could not reach the top level in Alpine skiing, he decided to focus on sharing his passion through teaching. Sébastien gradually became more and more attracted to exploring new and steep mountains with challenging terrains. At 22 years old he went skiing in New Zealand and started competing in the Freeride World Qualifier. Today, Sébastien is a passionate Freerider splitting his winter between competing and filming movies during ski trips.
He has been fighting hard to get a spot on the Freeride World Tour for the last few years, being the most consistent rider to miss the cut. He has finished top 5 in the European rankings for 3 years, twice placing 4th and once 5th (only the top 3 qualify). Sébastien will keep trying hard to qualify alongside sharing good experiences with friends and discovering new places to ski.

Pictures / Credits
Agence Zoom / Chamonix / Christophe Pallot / Dom Daher / Eric Gachet / Freeride World Tour – J. Bernard / Joerg Mitter / Morgane Raylat / Pantaphoto / Stéf Candé / Valentin Bonadei



All alpina “family” members – the “Alpinists” – are united by a common aim. They seek performance and progress when facing a challenge in extremely demanding environments. They successfully accomplish their missions by applying the “Alpinist” principles:

We only associate with partners that – like us – truly share, live and work according to these principles, and we hope that any person who adheres to them, and whishes to promote them, will one day decide to wear an Alpina watch, thereby becoming an “Alpinist”.



Alpina, famous for its red triangle signature, is a fine watchmaking manufacture based in Geneva, Switzerland.

Founded in 1883, Alpina’s watchmaking history spans more than 130 years. A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers. Alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary Alpina 4 in 1938. Today, Alpina is one of the very few Swiss watch companies, which develops, produces and assembles its movements entirely in-house. Alpina proposes five in-house calibers: the AL-980 Tourbillon; the AL-718 World Timer; the AL-950 Automatic Regulator; the AL-710 Automatic Small Date, and, most recently, the AL-760 Flyback Chronograph, featuring the patented “Direct Flyback” technology.

Faithful to its long tradition of innovation, in 2015 Alpina introduced the first connected Swiss Made Horological Smartwatch, thereby creating a new watch category in the Swiss watch industry. Alpina’s mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps.